Stats show that female buyers account for 90% of the sale of Mickey Mouse presentations, in Japan. Therefore, to make the good old Mickey popular with male populace as well, Disney is all set to give him a more masculine kind of a makeover.
The redesigned version will hit the markets somewhere late this summer. These cute little dolls will have Japanese men aged anywhere between teenage and thirties.
The three versions of this masculine avatar are named as Pass Da M.I.C, Take Off, and The Punk.
All three of them present Mickey in a cool dude look, no more red pants and the milquetoast but dresses up like that MTV hip hop king who wears cool sunglasses, funky clothing comprising of cool denims and leathers and peddels a longboard as well.
Via: PopGadget
Good old Mickey gets a masculine makeover
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