- 2009Intelligent Design, a studio in Utrecht, introduces the ID Mouse at Dutch Design Week in Eindhoven, with a retail price of €800.
- 2009Apple announces the Magic Mouse, a buttonless mouse with a multi-touch surface, priced at $69.
- 2009TechCrunch reports the ID Mouse at $1,200 and judges it an art object rather than a tool.
- 2024Apple moves the Magic Mouse from Lightning to USB-C without changing its design.
What it was
In October 2009, the Utrecht studio Intelligent Design brought a computer mouse to Dutch Design Week in Eindhoven and put a jeweler’s price on it. The ID Mouse had a shell of grade 1 titanium, formed by hand, over a body of high-quality resin. Its scroll wheel was built around a neodymium magnet made for the studio. Underneath it was a fairly ordinary wireless mouse: Bluetooth with a dongle, laser tracking, three buttons, two AAA batteries, a symmetrical shape for either hand, in white or black.
The studio did not pretend this was about productivity. Its own page described the mouse as an expression of identity, luxury and elegance rather than a practical object. The launch price was €800. TechCrunch reported it at $1,200, called it a piece of art, and doubted anyone should pay that for a mouse that would show every fingerprint.
A mouse is a tool you touch thousands of times a day; the material matters less than how it answers.
Where it went
The ID Mouse was a real product. Intelligent Design showed and sold it at the Millionaire Fair in Amsterdam that year, and its product page still lists an online order option alongside stockists in Paris, Eindhoven, Maastricht and Utrecht. It never became more than a niche object, and we found no sign of a second model.
The timing was unkind. A week before the TechCrunch post, Apple announced the Magic Mouse. It had no buttons and no wheel, only one smooth multi-touch surface that read scrolls and swipes. It was wireless, worked for left- and right-handed users, and cost $69. Both mice were trying to make the most ordinary desk object feel special. One did it through material and price. The other did it through how it responded to your hand, and that is the version that lasted. Apple’s mouse is still on sale, in white and black. Its most recent update, in 2024, only swapped the charging port for USB-C.
What it means now
The design-led mice that people actually use today compete on shape, feel and control, not on rare metals. Logitech’s MX Master 3S is built around a fast, near-silent MagSpeed scroll wheel and quiet clicks. Its Lift stands at 57 degrees and holds the hand in a handshake position. The interesting idea in the ID Mouse turned out to be the one it shared with these: the scroll wheel as the part your finger touches most, worth engineering properly. The titanium was the part that dated.
The original post, summarized
Our 2009 post covered the ID Mouse by Intelligent Design, a Bluetooth laser mouse with a hand-formed grade 1 titanium shell and a neodymium scroll wheel, shown at Dutch Design Week 2009 and priced at about $1,200. It is summarized here rather than republished.
From our guide
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Best overallRain Design mStand9.2Design ratingCheck price
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Sources
- Intelligent Design: Titanium Mouse product page
- Intelligent Design: ID Mouse 'Touch me’ (Dutch Design Week 2009, Millionaire Fair, €800)
- Intelligent Design: ID Mouse specifications ('Brains’)
- TechCrunch: How much would you pay for this mouse? $1200? (Oct 26, 2009)
- TechCrunch: The new Mighty Mouse is the Magic Mouse (Oct 20, 2009)
- MacRumors: Apple updates Magic Mouse, Magic Keyboard and Magic Trackpad with USB-C (Oct 28, 2024)
- Apple: Magic Mouse (USB-C)
- PCMag (via Yahoo Tech): Apple Magic Mouse (USB-C) review
- TechRadar: Magic Mouse USB-C, port still on the bottom
- Logitech: MX Master 3S product page
- Expert Reviews: Logitech MX Master 3S review
- Logitech: Lift Vertical Ergonomic Mouse product page
- The Gadgeteer: Logitech Lift vertical ergonomic mouse review



